OMI² en Jungle Minds lanceren Best of Mobile

Inspirerend eerste overzicht van mobiele diensten.

In deze publicatie zijn 30 best practices op het gebied van mobiel internet verzameld.
Het is voor het eerst dat er in Nederland een overzicht is verschenen van een groot aantal best practices van mobiel internet.


Guide to Mobile Advertising


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Mobile advertising is at a critical juncture in its history. Marketers have expressed interest in reaching consumers on the go through optedin marketing, advertising and promotions. But not too many know their way around this latest wing of the multichannel marketing industry. The Classic Guide to Mobile Advertising by MobileMarketer.com aims to solve that problem. The […]


Whitepaper 'Uitgeven op Mobiel Internet'


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Een interessant white paper van Rethinking Media met de titel “Mobile Challenge – Uitgeven op mobiel internet” is hier te downloaden. Hieronder het voorwoord en de inhoudsopgave. Voorwoord bij het whitepaper Dutch Media Professionals is een LinkedIn-groep van en voor mensen die in de media werken, met als doel kennis te delen over veranderingen in […]


Fashion goes mobile


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Twee studenten van de Hogeschool voor Modemanagement uit Doorn hebben een afstudeerrapport geschreven genaamd ‘Fashion goes Mobile’ (met uitgebreide bijlagen). Zij hebben een zeer uitvoering onderzoek gedaan naar de mogelijkheden van mobile advertising voor de modebranche. In het kader van dit onderzoek hebben zij met veel personen uit de mobiele wereld gesproken. In het rapport […]


Banner standaards voor Mobiel Adverteren


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Introductie Net als op het “gewone” Internet zullen veel contentpartijen hun mobiele website-inkomsten halen uit advertenties. Echter, vanwege de vele schermafmetingen van mobiele toestellen is het voor adverteerders niet makkelijk om hun banners goed te tonen op mobiele websites.Op dit moment zijn er twee organisaties die zich bezig houden met advertentie-standaarden voor mobiele websites: • […]