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Ronkend onderzoek van Google over gebruik van smartphones


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Google is in feite één grote marketing & sales machine van het produkt online advertising.

Think Insights is de nieuwe loot aan de boom en onder de titel Mobile Movement speelt de smartphone een hoofdrol.

Van een afstand kan je over zulk onderzoek zeggen, dat Google zich het niet kan permiteren om aan mobile internet onvoldoende aandacht te schenken, en dat het daarom logisch is dat Google fors inzet met ronkende onderzoeken. Het is duidelijk dat Google thoughtleader wil en moet zijn omdat er een nieuw type internet device krachtig doorbreekt.

Persoonlijk kan ik me volledig vinden in de eerste paragraaf van de Mobile Movement presentatie van Google dat gaat over ‘hoe smartphones gebruikt worden’.

Al met al het lezen waard: mooie filmpjes, mooie presentaties en deze infographic over the Constantly Connected Consumer.

Doe er iig je voordeel mee!

Paul Brackel

Voorzitter OMI2


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